The Story of building something you love

THIS BLOG IS PART OF MY STORY WITH A LOT OF REVELRY THROWN IN ALONG THE WAY

I’m Victoria Hudgins and I’m an old school blogger at heart! After building, scaling and selling multiple digital businesses I was missing the chance to just create. So here we are at my newest site where I’m sharing festive inspiration from my travels, home renovations & creative business building endeavors. 

Hello!

A LITTLE STORY ABOUT BLOGGING

A PART OF MY LIFE, BUT NOT ALL CONSUMING OF MY LIFE... SHALL WE SEE IF IT WORKS?

The begining of it all I started blogging WAY back in the old days of 2009 (pre any social media!). What started as a hobby to keep my hands busy while I was home on maternity leave nursing my twin newborn babies, quickly turned into a passion project that would take over my life… you may know it as asubtlerevlery.com

After some early success, I made the leap to leave my career in investment banking to stay home and build a blog, which was unheard of at the time. No one understood how in the world I’d make any money at this.

Over the next 10 years I did a bunch of crazy things, like launching a digital magazine, having a major feature in Better Homes & Gardens, creative directing commercials, partnering with some of my FAVORITE brands and even writing 3 books – It was intense, consuming and all so much fun!

IT WAS ALL TOO MUCH

And then one day I woke up and realized it was all actually too much. Social media had become an all consuming beast and my kids faces were popping up in advertisements that I didn't ever approve.

Building the Exits

Business Sale #1

I just knew it one day. That I was done and now was my time to exit. So I made the tough decision to sell my blog hobby, turned huge business and start fresh. It was the right decision for me and I have ZERO regrets. 

On To Physical Products!

I sold right before the V!d turned our world upside down and while my kids were home Zoom schooling, I decided to launch a physical product brand. I thought holding something physical would make things feel more real & it actually did!

Buildling a product based brand

I launched a party/home decor brand selling solely through Amazon. It found an instant audience and got to see real life people using product I designed to make their lives more fun. That part I LOVED! 

Why it didn't work

The other side of the business though... the whole sourcing products from factories across the world and what felt like a never ending push toward consumerism, that part I did not like at all. That business was sold in 2022 and is in GREAT hands now... if you ever want a confetti cannon designed by me visit

Pink Pop Media

Back to the basics after all that time

So here I am again blogging and honestly so excited about it. I am the founder/editor of Pink Pop Media where we’ve launched and scaled 9 niche blogs at this point & this newest personal site is my attempt to see if the old school style of sharing what I’m excited about, without all the crazy attached to it might still have a way of working. 

 

You can expect me to share travel, home renovations and some business stuff as we go. A part of my life, but not all consuming of my life.

As seen in:

Traveling The World

Nothing teaches you more about creativity and business than traveling.

Building a Home

Creating a home filled with colorful decor and bringing you along for the ride.

Digital Asset Building

I’m passionate about teaching women to build their own digital assets.